Gamers Get A Short Cut to KFC

by Maud Largeaud , AdForum 6 May 2021

Forget The Da Vinci Code – how about the KFC code? The fast food chain’s hot creative takeaway, with the help of TBWA/RAAD, is based on the insight that the world’s growing community of gamers never want to be torn away from their keyboards. Even to order food. So KFC turned to an insider gaming tool: cheat codes. All gamers had to do was type Shift + K + F + C and check out. With their favourite meal, credit card number and address already registered on the KFC site, the simple gesture was all they needed to get fed. To spread the word across 11 markets in Middle East, the agency created a gamer-friendly visual language and plastered it across advertising, food boxes and point of sale. As a result, orders increased by 30 per cent. Finally, a better way to play chicken.

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In a groundbreaking venture in sports sponsorship, Nissan Middle East has taken its partnership with the premier football team, Manchester City, to unprecedented heights, showcasing the iconic Nissan Patrol in an exciting new campaign called “A League of its Own.”

Proudly sponsoring the renowned team, Nissan has leveraged this thrilling collaboration to implement a social-first approach, unveiling anonline campaign that places the brand’s flagship car at the forefront of the narrative, highlighting its distinctive luxurious features.

Combining humor and excitement, the campaign stars Manchester City's main players - Jérémy Doku, Kyle Walker, and Bernardo Silva - off the training ground. In a series of compelling and entertaining content pieces, the players are seen enjoying the lavish experience of the Nissan Patrol, momentarily distracted from reality as they miss their training session. This playful storyline underscores the comfort and appeal of the Patrol, making it an irresistible experience.

The campaign's objective was to design a narrative that resonates deeply with fans while delivering unparalleled value to the brand. From engaging scripts to innovative content formats, every aspect has been crafted to captivate audiences and set a new benchmark in sponsorship advertising. Staying true to Nissan’s brand platform of ‘defy ordinary,’ this initiative demonstrates the brand’s dedication to excellence and innovation across every touchpoint.

With its lavish features, the Nissan Patrol stands in a league of its own, offering unparalleled comfort and luxury for every moment.